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Alexia Sinclair is a skilful Australian photographer and artist who works on her art in a singularly pictorial manner. Her art is plastic, tainted with a sense of commercial, ornate and bewitching at the same time. Her photographic compositions tell a story, her entire world, throughout an evocative imagery made of fantasy, dreams and cultural references. Using a graphic tale to seduce the spectator, Alexia’s art is dark and appealing, baroque and symbolic. Her multi-layered photographs subtlety introduce contemporary notions of fashion and beauty, meanwhile restoring old notions of classicism, elegance and opulence. In her Rococo series, Alexia went back to the 18th century at the Versailles Court with Madame de Pompadour as a burning protagonist. Alexia fulfils all the parts, from the set design and the accessories conception to the makeup and costumes. The composition is refined, the assembly is meticulously built, such as the Rococo silk flowers she painted and arranged herself in her garden in New South Wales. “I am back in 18th century France, my obsession. It was a time where the life in court was more flamboyant, sensual and playful, when fashions were exaggerated and women used their costumes as an extension of their personalities. At this time, powerful women from the French court became fashion icons and their tastes have influenced all Europe. Their luxurious, excessive and exotic creations inspired many aspects of the clothes in this series; from the porcelain flowers of Madame de Pompadour to the diamond necklace of Madame de Barry, including Marie- Antoinette’s muslin shirt. Madame de Pompadour was a fascinating woman, cultured and smart, she entertained people like Voltaire did in his dining room. ”.


What is Alexia Sinclair’s photography ?
It is a very Baroque style influenced by obsessive disorders ! I love building up visually fussy and dynamic images attracting the viewer into my world.

Your main influences in terms of art ?
I have a classic education from the fine arts. I spent the major part of my studies drawing or sculpting. I have been greatly influenced by the Renaissance masters and then later on, by the Pre-Raphaelite school. I hold a great interest in contemporary artists and I watch the fashion industry a lot : Alexander McQueen, John Galliano, Jean Paul Gaultier, as well as Great photographers and directors : Tim Walker, Eugenio Recuenco, Erwin Olaf, Gregory Crewdson and Perter Greenaway …

The most photogenic place ?
Obviously, being a fan of woods, I would say the forests and the gardens in Europe.

The first thing you do when you wake up ?
I take a coffee !

What is your main character trait ?
The obsession for detail. I want things Conversation with Alexia Sinclair to be perfect in my work and even in my eating habits, that is saying something … I can let go of all the rest, but what I eat and what I realise must be beautiful.

What happened to your childhood dreams ?
I still have them!

To which extent does your imagination haunt the composition of your work ?
The past obviously has a deep impact on my imagination and so, on my composition. I like to draw getting my inspiration from those who were here before me, but then, I want to realise something contemporary and innovative.

How do you choose your locations ?
It’s always a compromise. I must inevitably take into account the budget. If I can find an appropriate place for free, it’s ideal! I always ask favours here and there because getting the right location can make the shooting 10 times easier and 1000 times more beautiful !

- Meet d'Alexia Sinclair in Normal Magazine issue 6 -

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