Bruno Bisang is a world famous fashion photographer born in 1952 in Ascona, a small Italian-speaking village in Switzerland, on the shores of Lake Maggiore. This is where he fell in love with Italian cinema. At the age of 19, he was admitted to the School of Applied Arts for Photography in Zurich. He thought he was going to make movies but the techniques of photography learned at a local studio. And he found his true calling. Today he is published in many international magazines such as Vogue, Cosmopolitan, Max, GQ and Amica.
His clients include Chanel and Cacharel, Givenchy and Guerlain and he splits his time between Zurich, Paris and New York. Bisang’s polaroids attest of the notoriety of stars he mingled with a decade ago and who all agreed to pose for him. Bruno’s universe allows us to see the most beautiful women in the world. From classic beauties such as Claudia Schiffer, Naomi Campbell, Carla Bruni, Tyra Banks, Victoria Beckham and Monica Bellucci, to the most perfect anonymous models.
What are your standards of beauty ?
Beauty is not only physical; it is mainly a combination, a balance, between what’s on the inside and on the outside. It is that synergy that interests me. There are many beautiful women but they often lack something, personality or character. I like to show a strong personality in my images. My women are strong. They are down to earth, they are not vain or arrogant, but they have character.
The influences found in your photography ?
When I was young, at the age of 12 or maybe 15, the revelation came from Italian neo-realism films by Rossellini, De Sica Vittorrio, Fellini, Luchino Visconti. They greatly influenced my art. I grew up in Ascona, a small village in Southern Switzerland. My mother worked in a shop and next door was a cinema, The Othello. All those photographs were displayed on the outside of the theater and I was fascinated to see Sophia Loren, Silvana Mangano, all these women… That was the moment when I realized that I wanted to do something along this line because it touched me, it moved me. The greatest moment I can remember is when I decided I wanted to do this job.
How do you use nude ?
I’ve always loved the aesthetics of photography. In recent years, with the apparition of digital photography, we can see an increase in… trash! Anyone can stage his girlfriend and make trashy photography, but I love well-thought-of and constructed photography. Sometimes I feel like a sculptor of the female body, I like to create very harmonic motions. It depends on the model, but sometimes it comes right away, sometimes I have to give them guidance, asking them to do something specific. In general, I pay a lot of attention to detail-- how she holds her hand, her chin, sets her hands further back. I try to mould, to sculpt the female body.
- Meet Bruno Bisang in Normal Magazine n°2 -