The Tony Kelly style is unique and incomparable. Raw, but also sophisticated. Fireworks in full HD, sparkling colors and colorful backfires, a rain of acids, it jumps in the face. Its trademark: sex, stereotypical men, clichéd women, ferocious colors and a sharp black humor… In a rampage of testosterone, botox and glitter, it screams and it swears. Tony is a provocateur, and it doesn't just show with these overtly sexual scenes.

At first glance, the style may seem crude and vulgar, it is the intention of the photographer, to exceed the limits of good taste, to report ugly emotions and interactions, to rave about the obscene. Its dynamic images made in California. Yet Tony Kelly is an Irish photographer born in Dublin in 1975. He started out in a group of independent newspapers, covering places that no one wanted. From civil conflicts in Rwanda to the war in Afghanistan, he spent eight years covering areas of armed conflicts, before changing direction and trying his hand at fashion photography while keeping this exacerbated eye for rendering emotions and the pulpit. Now and as he tends to recall, he captures spontaneity like a voyeur admiring a scene.